Marketing Solution for Martial Arts
Marketing for Martial arts is a strength of ours. There is no cookie cutter approach. It takes knowledge of the audience and matching the marketing message to the dojo culture — all on a relative shoestring budget.
Every martial arts school is born of love for the art, but with every passion project turned commercial venture, there is a point where cold hard math has to come into play.
You need students. A steady flow of new students and we can help you get there and maintain it.
Acquisition is King
Martial artists are such a small subset of most communities that you can't afford to be passive in the approach. Every martial arts school is vying for just 5% of the overall population.
If a competitor secures one of the precious 5%, you mostly like won't have another chance at that person for at least six months. By this time, they might have built friendships, community and might be less inclined to change, even if you have a better offering.
This is the importance of being first and frequent.
Brazilian Jiu-Jitsu is a hard martial art with a high attrition rate. Much of your success as a school is getting to the people more likely to stick it out before your competitors.
We Have the Mat Time. (So to speak)
Experience in marketing is one thing, experience in marketing for martial arts schools is another. Every new martial arts client we take on, benefits from our experience with our previous martial schools & dojos. We have a wealth of knowledge in this specific field that is valuable and keeps getting better.
This familiarity with the market allows us to hit the ground running with efficiencies.
Messaging that Fits You
Every martial arts dojo has stories. The marketing should highlight these stories and reflect the culture of the academy. This messaging helps improve acquisition and retention.
Working for Your Success
Managing the attrition rate is one of the more difficult parts of creating and maintaining a successful martial arts academy. We are not here to deliver meaningless vanity statistics. Our mission is to improve your bottom line.
We are Partners in Your Growth.
Muay Thai & Kick Boxing class have gain great popularity as workout for adults, but increasingly women.
Services Include:
Search Engine Optimization, Content Marketing, and Website Maintenance
Every month, a certain amount of people are looking for your service. We use your website as a tool to reach these potential leads and work them down the sales funnel to become students. We do this in a way that offers predictability and reliability.
Paid Per Click Management (Google & Facebook Ads)
Paid advertising can quickly amplify a message. It allows us to compensate for weaknesses, take advantage of events or trending topics.
Strategic location-based advertising to find your targeted customers in places they frequent.
Social Media Management
We use social media to retain current students by fostering a community online and create relationships with prospects. We create opportunities for your students to be your ambassadors and referral engines.
Reputation Management, Directory, Maps and Listings Management
Local internet directories like Yelp, Google Maps, Bing Local have 220 million daily users. Making sure your information is accurate, and ratings are positive are paramount.
As part of these packages, we also provide analytics and tracking, general consulting and planning, and free graphic design. We also work with some great martial arts videographers and can provide video as an add-on.
Contact us for
Packages & Pricing
Please fill out the form below and we will contact you with more information.
